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  Fairfield Resorts Call Centers                         

Situation:

As with most business seeking employment applicants, the majority of Fairfield's advertising had been limited to the classified section of the local newspaper.   

GREENLEAF ACTION

• We identified their best target profiles.
• We produced a jingle and a series of television commercials that tied to the preferences, needs and lifestyle of the profiles.
• We determined the television shows which offered the best value to reach profiles, handled the rate negotiations and placed the ads.
• We took over print ad design and production, tying it together with the television campaign.
• We eliminated all superfluous special sections and advertising for the client.

"They've helped our company image
by trying to set us apart from everyone
else.  I'd recommend them."
Rick Popp, Ozark Outdoors

































 

RESULTS

• The cost per applicant from the television ads were 40% less than the cost through the newspaper.
• The applicant retention improved.
• We improved Fairfield's negotiating position with the newspaper.
• Do to our improvements in ad layout and content, the newspaper applicant results improved substantially.

OTHER BENEFITS

• Since we assumed reviewing media invoices for accuracy, GreenLEAF prevented over $17,000 in inaccurate billing errors between the call centers and the sales center recruitment during the first year alone.

Testimonial

GreenLEAF Are Media Experts

"GreenLEAF helped us in the fact that they're experts in the different advertising media."

They know the people involved and the business and they're able to produce the right types of ads for the right market so we don't have to deal with each one individually.

They helped create an image and a theme song that's very recognizable in the community. They've raised the overall quality of advertising without necessarily raising the cost.

They helped organize and tie together with different media at different times of the year when we have different needs and markets to focus on.

They're very creative. Ron is constantly thinking and coming up with new ideas.

We get individual attention. We don't feel like we're dealing with a big advertising agency. They know our business and understand our needs."

"If you're looking for somebody who'll come in and truly understand your business and your needs and help you get the right mix of advertising, then GreenLEAF's the
way to go."

                        -- Hank Seevers, Vice President, Fairfield Resorts

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