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  Citizens Memorial Healthcare 

SITUATION

Citizens Memorial Healthcare wanted to develop a brand that promoted awareness and confidence in their specialty services. 

GREENLEAF ACTION - Working in conjunction with their marketing department:

• We identified their best target profiles.
• GreenLEAF helped develop a multi media campaign strategy which included radio, billboard, and newsprint.
• We determined the radio stations and day parts, and billboard avails offered the best value to reach the target profiles.  We handled the rate negotiations and placement of the ads.
• We produced a series of radio commercials that promoted CMH’s advanced healthcare capabilities, as well as their close ties to the community wellbeing.

RESULTS

• Over the campaign, the hospital was able to see a substantial increase in patients, as well as better public awareness and confidence within their communities.
• We have added television and cable to the campaign, giving a measurable increase to hospital specializations.
• Additionally, CMH’s marketing department and GreenLEAF have won several marketing and advertising awards for their collective work.
   

Testimonial

GreenLEAF Delivers 150%

“They worked really hard to get to know our customers, and to develop a value-driven brand.

They knew the budget and issues we were working with, and got right to the heart of it.  They always went above and beyond. We got 150%."

They helped us produce a very polished and award-winning radio commercial campaign which received national recognition.

I have to really trust people other than to just work with them once to want to recommend them to someone else.  However, I would shout from the rooftops about GreenLEAF because they're really good at what they do."

                                   -- Julie Righter, Former Marketing Director,
                                          Citizens Memorial Healthcare